Ok my loves... I have a HUGE announcement to share with you!
Two weeks ago, I made the biggest decision in the history of From the Wild... It`s such a bittersweet decision, but it feels like the right next step for me!
On Friday August 26th we will be making our LAST EVER delivery to all of our wholesale stockists.
YEP! We have decided to adjust our business model and move away from wholesaling to cafes.
This is a decision I have wrestled with for the better part of 3 years. It is something I`ve considered doing for a while now, but just wasn`t entirely ready to take the leap.
The truth is.. That while I LOVE the relationships we have built with our cafes, running a business that was predominantly focused on cranking cakes for wholesale was never my big dream.
I did it as a means to an end... A step forward in building our brand and building the foundations of our business. But along the way, I stayed in the safety of the wholesale rhythm. Constantly pushing other projects aside because of the energy and focus wholesale required of me and my team.
But as I continued to listen to my intuition in my biz decisions, and articulate my dreams to myself and those around me, I realised that wholesale no longer fits in the dreams and goals I have for my business moving forward.
It`s such a vulnerable thing to make a change like this, because I`ve only ever known our wholesale model in the entire life of our business (6.5 years to be precise!)
You`ll still be able to buy from us directly, with pick up and delivery options becoming more and more available statewide. I have some incredible projects in the works which I will be releasing SO SOON and you`re going to see us popping up at local monthly and seasonal markets which I am so pumped about because I`ve missed that face to face interaction with you all!
I want to say a HUGE thank you to all our stockists for selling our cakes and being such incredible supporters along the way. We love you all so much and we wouldn`t be where we are today without you!
Shit, this is all becoming so very real! *takes a deep breath and LEAPS!*